creative leadership

We take branding & events projects from start to finish, from strategy to concept to production to delivery.

— Consider us your swiss knife, a compliment to your in-house team or agency, a curator of talent, a partner.

Call us, we'll write the brief together.

who we are

A freelance team of two with 40 years' combined experience.

Christelle Loiselet

Experience designer
& event producer

25 years’ experience leading and producing local and international events, carefully crafting extraordinary brand experiences, from the Art world to the corporate. My philosophy? With the right people, right time, right place, right message, anything is possible.

Laura McGeough

brand communication
strategist

14 years’ experience creating brand strategy and directing communications, locally and internationally at start-up and global levels. From company-wide rebrands to product launches to campaigns to events, the one constant is this: making sure the creative work stays true to the initial idea.

Brands

We find out what makes you extraordinary and we make it visible.

We approach your brand as one seamless experience, from your identity to your tagline to the structure and substance of your communication and services.

Working from the inside out, we help craft brands that have integrity, clarity and humanity. People will not only understand your difference, they’ll trust it.

Events

Events that inspire.

We treat our events like we treat our brands. By pinpointing the essence of what your event is trying to achieve we establish a strategic guide for all creative decisions.

We design events that truly communicate something. Events that change moods and mindsets and have a lasting impact on people.

Our approach

We start with we know nothing and we listen.

Every communication project has to start with clear objectives and we take great care to understand yours.
Great ideas solve needs. But it’s clarity of objective that helps us find ideas like these and design solutions that are the most appropriate and effective for each client.

driven by design

Transformation is our territory.

We are a good fit for companies at the moment of change, those searching for a new direction, seeking to reposition their business or trying to launch a new concept or service.
Ready ? ›
We’ll look after you.

expertise

  • Brand strategy
  • Communication
  • Experience & event design
  • Event production
  • Project leadership & consulting